Tackling the subject of airbrushing, the 5'11" blonde told Fashionista: "We‚ Äôre not selling reality; we‚ Äôre selling a story. It‚Äôs all about creating this fantasy".
She added that schools and parents, not the media, should be the ones responsible for helping children understand what a positive body image is, and how images are often manipulated.
Miss Heatherton, 23, explained: "Remodeling is an essential part of our work".
Photoshop fails, have meant that the public have become increasingly aware of how images in the media are heavily edited.
Miss Heatherton said that it is up to the public to know the difference between what is, she likened it to realising when someone is wearing make-up, and knowing when they are fresh faced.
Earlier this year Julia Bluhm, 14, staged a protest outside Seventeen magazine's New York office to protest the publication's fervent use of airbrushing. Miss Bluhm said during the protest: "I know much how much pictures in the media have an effect in the self esteem of girls and their body image".
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