Involvement in this event, widely seen as the heart of the Chinese wine & spirits market, is a new and important element within the scope of Veronafiere's activities supporting Italian wine production by promoting export activities as well incoming international specialists travelling to events in Italy. In particular, the investment by Vinitaly International was defined and implemented to grasp the huge growth potential for Italian wine exports to China in a truly effective manner through targeted attendance and tools intended to promote awareness of the immense variety of Italian output as well as exchanges and meetings between producers and distributors.
Chengdu, the capital of Sichuan Region, is the third most important economic centre in the entire People's Republic and, despite the global crisis, has seen a steady increase in the volume of trade with foreign countries, reaching a peak of 25.5% in 2012. A growth trend that is also reflected in Italian wine exports to China, stimulated precisely by operators and decision makers working in the Chengdu area. In fact, with 140,593 litres of bottled wine purchased in the period January-June 2013 ( 20.9% over 2012), China ranks fourth among the largest importers in the world.
“After the success of attendance organized by Vinitaly International at the sixth edition of the Hong Kong International Wine & Spirits Fair last November, coinciding with the opening of our representative office in Shanghai in the offices of ICE, we are delighted to add the stop-off in Chengdu, a landmark on the Chinese wine & spirits market and another important element in the Vinitaly system," said Ettore Riello, President of Veronafiere.
“The Chinese market has a key role for Italian exports and is rewarding Italy's high quality wine production, with growth in sales of 11% for bottled wines and 86% for sparkling wines. The potential for growth is still high and the initiatives that Vinitaly International is offering at the Chengdu Off Show event are designed to consolidate the trend. This is why, with the effectiveness that characterises us, we chose to attend the Off Show event because it is the place where buyers and all major importers can meet," said Giovanni Mantovani, CEO & Director General of Veronafiere.
"Vinitaly International, for the first time, offers producers an impressive number of Italian wine importers from the four main cities - Beijing, Guangzhou, Shenzhen and Shanghai - and an important city in the Chinese wine world such as Qingdao. Never before has China attained such high levels of interest and participation in relation to the Italian wine sector," concluded Stevie Kim, Managing Director of Vinitaly International.
During the three days dedicated to producers and operators in the sector, in the exhibition area inside the Kempinski Hotel will alternate business meetings and training occasions.
Scheduled activities include tasting sessions, such as the Walk Around Tastings, and educational approaches articulated over various levels, with lectures by the Vinitaly International Academy, held by Scientific Director Ian D'Agata, analysing specific issues related to the Italian wine sector with a special focus on the most important production areas, Tuscan wines and the Families of Amarone, as well as the Vinitaly International Masterclasses, which close programme.
- Tags: International Wine & Spirits Show Chengdu 25-28 March Vinitaly International China New York 48th Vinitaly in Verona (6-9 April) the 90th edition of the China Food & Drinks Fair Veronafiere's activities supporting Italian wine production Italy Chengdu the capital of Sichuan Region Chengdu area Hong Kong International Wine & Spirits Fair ICE Ettore_Riello_President_Veronafiere Giovanni_Mantovani_CEO&Director_General_Veronafiere Beijing Guangzhou Shenzhen Shanghai Qingdao Stevie Kim_Managing_Director of_Vinitaly_International Vinitaly International Academy Scientific_Director_Ian_D'Agata Tuscan wines Families of Amarone Vinitaly International Masterclasses
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